Back to Ad Spend Index

Business · 2x / week

Lenny's Newsletter

Verified rate card

The reference product and growth newsletter for PMs and founders.

Operated by Lenny Rachitsky · founded 2020 · audience: Product managers, growth leads, and founders.

Subscribers

900K

Open rate

46%

Opens / send

414K

Blended CPM

$58

Primary placement

$24K

Est. monthly ad rev

$190K

Rate card

Placements & pricing

Primary sponsor$24K$58 CPM
Deep dive$40K$97 CPM

Modeled reach · trailing 12 months

Momentum signal +51 — directional growth heat versus the rest of the index.

Who advertises here

Brands observed sponsoring Lenny's Newsletter

Free · updated monthly

Get the full index + monthly refresh

Unlock every tracked newsletter rate card, advertiser, and modeled spend figure. We'll email the full dataset and a fresh pull each month. No spam, unsubscribe anytime.

Powered by newsletter.app — build & grow your own newsletter.

Run a newsletter like Lenny's Newsletter

newsletter.app turns your sources, voice, and audience into an agent that drafts, schedules, and grows your list — so you can build a rate card of your own.

Figures are modeled estimates for benchmarking and are not audited or endorsed by Lenny's Newsletter.