Business · 2x / week
Not Boring
Verified rate card
Long-form business strategy essays with a cult founder following.
Operated by Packy McCormick · founded 2019 · audience: Founders, VCs, and operators.
Subscribers
250K
Open rate
43%
Opens / send
108K
Blended CPM
$205
Primary placement
$22K
Est. monthly ad rev
$150K
Rate card
Placements & pricing
Modeled reach · trailing 12 months
Momentum signal +28 — directional growth heat versus the rest of the index.
Who advertises here
Brands observed sponsoring Not Boring
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Figures are modeled estimates for benchmarking and are not audited or endorsed by Not Boring.